SHOCKING: Melania Launches Studio – Documentary Drops Soon

Woman in brown coat beside American flag.

Melania Trump just launched a production company named after her Secret Service codename, and she’s doing it one month before her documentary hits theaters—a calculated power move that signals she’s not leaving Hollywood when she leaves the White House.

Quick Take

First Lady Melania Trump announced Muse Films on November 28, 2025, naming the company after her Secret Service codename from the first Trump administration
The production company launch strategically precedes the January 30, 2026 theatrical release of her documentary “MELANIA,” which captures twenty days before the presidential inauguration
Director Brett Ratner, sidelined by Hollywood following #MeToo allegations, is orchestrating the project—signaling potential shifts in how political power influences industry rehabilitation
Amazon MGM Studios acquired distribution rights, positioning the First Lady as a media entrepreneur rather than a ceremonial political spouse
The documentary offers unprecedented behind-the-scenes access to White House operations and Melania’s decision-making during the presidential transition

From First Lady to Media Mogul

Melania Trump isn’t waiting for her husband’s presidency to end before launching her next chapter. The announcement of Muse Films represents a deliberate repositioning from traditional First Lady duties toward active media entrepreneurship. By establishing a production company while still in office, she’s essentially declaring her intention to maintain influence and generate revenue streams beyond her tenure in the White House. This isn’t ceremonial; it’s commercial.

The Secret Service Codename as Brand Strategy

Naming the production company “Muse” after her Secret Service codename from 2017-2021 reveals sophisticated branding instincts. Rather than choosing a generic production company name, Melania selected one carrying personal historical significance. This decision connects her past role as First Lady with her present entrepreneurial venture, creating narrative continuity that positions her as a figure of sustained importance. The codename choice also demonstrates intentionality—this wasn’t a casual decision but a calculated personal touch.

The timing proves equally strategic. Announcing Muse Films approximately one month before the documentary’s theatrical release functions as a marketing apparatus. The production company launch generates media coverage that simultaneously promotes the upcoming film, creating dual momentum. Audiences learning about Muse Films inevitably encounter information about “MELANIA,” the documentary that will define the company’s inaugural project.

Brett Ratner’s Hollywood Rehabilitation

The involvement of director Brett Ratner carries implications extending far beyond this single project. Ratner faced serious allegations during the #MeToo movement that effectively sidelined him from major Hollywood productions. His selection to direct a high-profile documentary about the First Lady signals that political connections can facilitate career rehabilitation despite serious industry consequences. This represents a notable shift in Hollywood’s traditional accountability mechanisms.

Ratner’s involvement isn’t isolated. He’s simultaneously attached to direct “Rush Hour 4,” a project greenlit by Paramount at President Trump’s direct request. These concurrent opportunities suggest a broader pattern where proximity to political power creates professional pathways unavailable through traditional industry channels. Whether this represents a pragmatic Hollywood adaptation or a troubling precedent remains contested among industry observers.

Documentary as Political Messaging

The documentary’s stated focus, ” the 20 days leading up to the 2025 Presidential Inauguration,” frames Melania Trump as an active political participant orchestrating events rather than passively observing them. The official description emphasizes her role in “orchestrating inauguration plans” and “navigating the complexities of the White House transition.” This language positions her as a decision-maker and strategic operator, not merely a ceremonial figure. The documentary becomes a platform for shaping public perception of her influence and authority.

During her Fox Nation Patriot Awards speech, Melania explained the documentary’s genesis: “What does the world want to know about becoming America’s first lady? The idea came to me shortly after the presidential election.” This framing emphasizes her agency in conceiving and controlling the project. She’s not the subject of someone else’s documentary; she’s the architect of her own narrative.

Amazon’s Strategic Investment

Amazon MGM Studios acquired distribution rights in January 2025, providing production infrastructure and worldwide distribution capabilities. The streaming giant benefits from exclusive access to unprecedented behind-the-scenes White House content that competitors cannot replicate. This content differentiates Amazon Prime Video’s offerings while providing prestige programming that elevates the platform’s cultural positioning. For Amazon, the documentary represents distinctive content with built-in audience interest.

The theatrical release model, premiering in cinemas before transitioning to streaming, suggests confidence in commercial viability. This approach generates box office revenue while building anticipation for the eventual streaming release. The strategy treats the documentary as a significant cultural event rather than direct-to-streaming content, elevating its perceived importance and audience expectations.

Precedent-Setting Entrepreneurship

While previous First Ladies have participated in documentaries and media projects, a sitting First Lady launching her own production company and starring in a theatrical documentary represents relatively unprecedented business entrepreneurship. This distinguishes Melania Trump’s approach from traditional First Lady activities. Rather than limiting herself to ceremonial duties and charitable causes, she’s actively building a media enterprise with commercial objectives and revenue potential.

The January 30, 2026 theatrical release approaches rapidly, with the production company already officially established and announced. Specific details about future Muse Films projects remain undisclosed, but the company’s existence signals Melania Trump’s intention to maintain media influence and business interests extending beyond her White House tenure. The documentary’s reception and commercial performance will likely determine whether Muse Films becomes a sustained media enterprise or a one-project venture.