Ford’s WOKE Strategy COLLAPSES – $19.5BN Losses!

Ford logo on car grille close-up.

Ford’s electric vehicle (EV) venture has hit a major snag, revealing the complexities of subsidy-driven policies clashing with market realities.

Story Overview

  • Ford posts $19.5 billion in special charges due to EV strategy failures.
  • David Blackmon critiques the Biden administration’s EV policies.
  • Ford shifts focus to hybrids and smaller EVs amid losses.
  • Trump rescinds Biden-era mandates, impacting EV market.

Ford’s Financial Struggles

Ford’s foray into the electric vehicle market has resulted in substantial financial setbacks, culminating in $19.5 billion in special charges announced in December 2025. The company had to unwind much of its battery-electric vehicle (BEV) initiative due to mounting losses, which David Blackmon attributes to subsidy-dependent policies under the Biden administration. As a result, Ford has been forced to cancel plans for its next-generation full-size electric pickup and other large EVs.

Amid these challenges, Ford has decided to pivot towards hybrids, cheaper small EVs, and extended-range electric vehicles (EREVs) that marry batteries with onboard gasoline generators. The company’s cumulative EV-related net losses exceeded $15.6 billion by the third quarter of 2025. These developments illustrate the difficulties automakers face when policy-driven strategies don’t align with market demands.

Policy and Market Dynamics

Ford’s struggles highlight the tension between regulatory incentives and actual consumer demand. Under the Biden administration, automakers were pushed towards EVs through strengthened Corporate Average Fuel Economy (CAFE) standards and generous subsidies. However, Blackmon argues that these incentives led Ford to chase a market that was not yet ready to sustain such a large-scale transition to expensive electric vehicles.

President Trump’s December 2025 rollback of Biden-era mandates marked a significant shift in the regulatory landscape. Blackmon suggests this change will allow automakers to focus on producing vehicles that better meet consumer preferences, such as hybrids and internal combustion engine (ICE) vehicles, which continue to dominate the market.

The Implications for Ford and the Industry

The financial repercussions for Ford are severe, with the company grappling with the aftermath of its ambitious but ultimately unprofitable EV strategies. Ford’s CEO, Jim Farley, announced the company’s strategic pivot, which involves a significant reorientation of its product lineup. While Ford’s traditional ICE and hybrid offerings remain profitable, the EV segment has been a financial drag.

The $19.5 billion in special charges are indicative of the broader challenges facing the EV market, as Ford is not alone in its struggles. Other automakers have similarly scaled back or restructured their EV programs in response to weak demand and financial losses. As the industry navigates these turbulent waters, the focus may shift towards more balanced approaches that integrate a mix of EVs, hybrids, and ICE vehicles.

Broader Impact and Future Prospects

The fallout from Ford’s EV strategy has implications beyond the company’s immediate financial health. The restructuring and write-downs may affect jobs and supplier networks tied to the canceled EV platforms. Investors and stakeholders are likely to scrutinize Ford’s leadership and strategic direction closely as the company seeks to stabilize its financial performance.

For the broader industry, Trump’s policy reversals could reshape the EV landscape, potentially slowing the pace of EV adoption in favor of more consumer-friendly options. As automakers reassess their strategies, the balance between meeting regulatory requirements and addressing market demands will be crucial in determining the future trajectory of the automotive industry.

Sources:

Todayville

Blackmon Substack

Blackmon Substack

Blackmon Substack

Daily Caller

Todayville